A person with short purple hair and glasses wearing a blue plaid shirt standing against a red brick wall.

Get to know me..

I’m Kellie. I research, design, build and launch digital products.

Whim & Wireframe is the umbrella for that work. Sometimes it means shipping my own products. Sometimes it means helping someone else move from a fuzzy idea to something real. Either way, the process stays the same: understand the people, shape the experience, build it properly, test it, and get it into the world.

Currently:

Building and launching products under Whim & Wireframe, and open to focused collaborations where research, design or build support would help something move forward.

If you’re sitting with an idea, a half-built product, or a problem that needs clearer thinking before more code — I’d like to hear about it.

What “indie” means here

I work lean. One person, full process, clear decisions.

No big team theatre. No endless slide decks. Just enough structure to turn curiosity into a working product.

The “whim” is the part that follows interesting problems and human behaviour.

The “wireframe” is the part that makes sure those ideas become something solid and usable.

How I got here

I spent years as a user researcher — talking to people, finding the gaps between what teams assume and what users actually need. Along the way I learned to design, then to build. These days I use modern tools (including Claude and a practical tech stack) to move faster, but the core hasn’t changed: start with real human need, not a feature list.

I’ve worked across research, UX design, accessibility, software development, testing, launch and light marketing. I like staying close to the whole journey instead of handing work off between separate roles.